Use interactive visualization software to advance your business

Software is everything. It’s the glue that makes every application work

Yogi SchulzDo you love those interactive maps that report United States election results on television?

I loved the GIS map interface, the effortless drill-downs and rollups, the comparison of this election to previous ones, the simultaneous display of multiple measures and the rich touch-screen navigation.

There are no blue screens of death. Never does a pesky dialogue box appear that points to a software bug or a data bust. I saw no sluggish screen refreshes.

In enterprise terms, we watched a well-designed interactive visualization application. Don’t you wish you had the same capability for your enterprise?

Here’s what it takes:

Visualization software

Software is everything. It’s the glue that makes every application work. The number of vendors in the market for visualization software is enormous. Read this year’s Gartner report for a comprehensive discussion of the pros and cons of the many vendors and their software.

If you’ve already licensed a major visualization software package, make a serious effort to avoid licensing another one. Loading up on too much software is a high-cost mistake many organizations make. The problem isn’t the software licensing fees; it’s the significant annual operation and support cost that accompanies every software package you license.

Visualization goal

It’s not about the sizzle on the screen. The visual appeal and interactivity of the visualization application make it easy to lose sight of the business goal that underlies visualization. This technology is about:

  • making data-driven decisions very frequently as opposed to relying on gut feel;
  • making decisions much faster than market peers as opposed to always waiting for someone scrambling to assemble data;
  • executing decisions as intended most of the time as opposed to being derailed by those who are reluctant and hold a veto but shouldn’t.

Help your organization stay focused on the business drivers for the interactive visualization application.


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Application portfolio gaps

A surprisingly large number of organizations operate with gaps in their application portfolio. Often these gaps are partially and awkwardly papered over by myriad brittle, finicky Excel workbooks.

Data in these Excel workbooks can’t support your visualization goals. Relying on data stored in Excel workbooks is a significant risk factor that can torpedo your visualization application project. Plan to fill the gaps in your application portfolio, and you will discover various business benefits that will justify this investment.

Excel reporting wizardry

Management is often surprised to discover that the monthly reporting packages they rely on aren’t simply produced by various applications but are the product of many intense Excel data manipulations performed by various full-time business analysts.

This situation exists because the underlying applications:

  • are oriented to transaction processing, not sophisticated reporting;
  • are being operated to achieve ultra-low cost; the side effect is that data quality is undermined;
  • were implemented in a rush; insufficient attention was paid to application integration and reinforcement of best data management practices.

These issues will conspire to thwart your goal of replacing your current monthly reporting process with a more responsive, interactive, near-real-time visualization application. Plan to improve data management practices.

Data integration

Visualization applications are most valuable when they display data from multiple applications. This capability rests on integrating data across the datastores that underlie the individual applications.

Effective data integration can be challenging to achieve because each application uses:

  • unique and incompatible identifiers;
  • different sets of values for reference data;
  • slightly different period cutoff dates;
  • different date formats.

These issues can make the results displayed by your visualization application look silly or even stupid. These issues are significantly reduced when the organization uses enterprise resource planning (ERP) software. Plan to improve data integration.

Large, high-resolution screens

Many of the large, high-resolution touch screens we see in television studios are the Microsoft Surface Hub. Think of the Surface Hub as a giant tablet. Alternatives include:

The screen decision is driven by considerations including:

  • the sophistication of the visualization application;
  • your budget;
  • the expectations of your audience.

GIS software

While many of the leading visualization software packages include light geographical information system (GIS) functionality for creating maps, it may be necessary to complement your visualization software with more sophisticated GIS software.

GIS software requires a significant investment in talent, data and computing infrastructure. The leading GIS software packages are licensed from ESRI. For a quick primer on GIS, read the pages at What is GIS?

Don’t add GIS software to your visualization application unless your preferred visualization software package can’t meet your requirements and you’re highly confident that those requirements are essential.

Yogi Schulz has over 40 years of information technology experience in various industries. Yogi works extensively in the petroleum industry. He manages projects that arise from changes in business requirements, the need to leverage technology opportunities, and mergers. His specialties include IT strategy, web strategy and project management.

For interview requests, click here.


The opinions expressed by our columnists and contributors are theirs alone and do not inherently or expressly reflect the views of our publication.

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